I decided to make this post for two reasons. Firstly, because at a time when the news seems filled with stories of economic hardship and world problems, we sometimes forget the more pleasurable things that life should really be about. Secondly, as well as being inspirational, this video also has a relevance for business owners.

I first saw the video below over at outspoken media on a post by Lisa Barone ‘The Power of The Unexpected’ Once you have watched it you will understand why it has attracted more than 18 million of viewers.

Please let me know your thoughts about the video and how it makes you feel. It made me laugh, almost brought me to tears, but most of all filled me with happiness.

Special thanks to Jill and Kevin for releasing such a fantastic video. Read about their story

Thanks to Lisa Barone for her post The Power of The Unexpected which you must read

Twitter Prodigy for reminding me about the video and sharing another compelling story

It’s Worth Recognising

There are often plenty of horror stories about scams and failed business ventures whenever we talk about web based work at home opportunities. It’s worth recognising that there are also plenty of genuine opportunities available too, lets face it We hear about them all the time.

For every unscrupulous marketer, there are plenty of ‘good guys’ people ready to help you succeed and people who provide valuable advice or expert training. Initially it can be difficult to know who to trust, but there are several ways to make the process of finding a suitable opportunity less of a worry.

There are an incredible amount of viable web business ideas to choose from, so finding one that suites you often depends on where and how you search.

 

Where To Start

Using a good internet training platform like the Masters of Internet Marketing Training Academy, is another good way to start and in my opinion the most sensible way. By learning how to use productive web search strategies, you can quickly identify good resources and then use the advice given by successful marketers to put those resources to good use. Many well established and successful entrepreneurs continue to use some form of mentoring because the learning process never really ends.

In my post Great News About The Recession I talk about the large window of opportunity that exists for anyone who’s motivated enough to try and increase their income or start their own business. There’s Plenty of evidence to support this, so qualities like enthusiasm, determination and a willingness to learn can count for a lot.

If you’re starting a web based business or searching through the endless list of work at home opportunities, try joining some of the top social networking sites, or joining forums related to your niche where you’ll find bundles of useful advice and information to help you. It doesn’t take long to start finding like minded people who you can share ideas with.

 

Final Thought

This really is a great time to be breaking into the world of online marketing and if you are highly motivated, you can have a big say in the amount of success that you achieve. Be mindful of scams and unscrupulous traders, but remain positive because the right opportunity for you is probably out there somewhere.

As the world of online marketing changes rapidly. It seems like every day there are new gadgets, platforms etc to make the whole experience of buying and selling online a more pleasurable experience.

Here are some recent changes that might effect your online business.

TIMESONLINE reports on the long awaited internet search partnership between Yahoo! and Microsoft that might challenge Google’s position as the number one search engine.

Yahoo and Microsoft launch challenge to Google

 
WebProNews explains how “Google Labs has launched an interesting new gadget that allows users to create a Google Checkout store in gadget form to use on their blog or web site.” This could become a hugely popular way to quickly and easily sell items online.

Google Makes Online Stores Incredibly Simple

 
BBC NEWS talks about how according to research, web users have become more ruthless and selfish when they go online.

Web users ‘getting more ruthless’

 
WebProNews highlights a number of much anticipated changes that ebay has announced for sellers. Changes that amongst other things will apparently make selling on ebay much easier and more profitable.

eBay Unleashes Latest Changes for Sellers

The first thing to mention is that in no way does the title of this post intend to play down the serious financial difficulties being experienced all around the world. But the current economic climate does open a large window of opportunity for anyone who is motivated enough to try and increase their income, start their own business or take measures to improve their existing business.

 

The Current Economic Climate

Terms like thriving business, job security and economic growth are being used less often in recent months. But while there are plenty of worrying stories about banks collapsing and large established chain stores disappearing overnight, there are also plenty of stories about success, achievements and people who triumph against all odds.

For many people times are hard and so they look to improve their income, or find ways of reducing their outgoings. At the same time businesses are having to become more competitive and new opportunities arise for small companies and individuals to make their mark in the world of business.

 

Common Entrepreneurial Traits

Historically more millionaires are created during periods of economic difficulty than at any other time. This is no coincidense, entrepreneurs use problems to gain knowledge and wisdom. We can’t avoid encountering problems in life, but how we react to them has a big bearing on how they effect us. Think of any successful person that you know and then ask yourself if they experience problems.

One of the keys to achieving more out of life is to develop the right mindset. Entrepreneurs and successful people all have this ability and right now many entrepreneurs will be busy planning ways to cash in on the recession by finding and developing new solutions to current problems.

So now is a great time to start exercising your entrepreneurial flair! Perhaps you have a viable solution for a current problem, or have an area of expertize that might now be in popular demand. If you are keen to rise above the effects of the credit crunch but feel in need of inspiration, have a look at my Inspirational Guide To Web Business Ideas.

 

Reasons To Be Cheerful

The internet and the falling costs of being able to set up a website and quickly reach a large worldwide audience, means that many of the constraints that have inhibited some people from taking action have now been removed. The largest obstacles remaining are much more likely to be things like procrastination, self doubt or lack of ambition. Overcoming these obstacles isn’t always easy, we can all be resistant to change at times because there’s a certain amount of comfort that comes with doing the things that we are used to.

Ultimately the answer to achieving more lies in developing the right mindset and making a conscious decision take positive action. If you already have your own business idea, or your own business, and want to find out how to develop the kind of mindset used by most successful entrepreneurs, have a look at the Success Upgrade.

Tim Ferriss is the author of the bestseller The 4-Hour Work Week. I confess to being a regular visitor to his blog and find much of his writing inspirational.

If you would benefit from becoming more productive read his post The Practicality of Pessimism: Stoicism as a Productivity System. It features a 5 minute presentation in which he discusses what he considers to be the two most effective productivity techniques that he’s found since 2004. Considering the amount of success he’s achieved, it’s well worth considering the question he raises about whether defining your fears could be more important than defining your goals.

His blog provides plenty of motivational material which all falls under the umbrella of his aptly named ‘Experiments in Lifestyle Designs’. Instead of finding a niche to work in Tim has managed to create his own and when you watch his videos or read his writing you can see why!

David Risley who I referred to earlier in my post about Self Promotion Enthusiasts, is another good writer who likes to ‘tell it how it is’. His blog talks about his passions and lifestyle design through the use of the Internet. This lifestyle design thing is pretty big hey! Even though he says so himself, David does seem to have a great balance of knowledge in marketing, blogging and using social media.

Both Tim Ferriss and David Risley provide plenty of food for thought for anyone keen to shape their lifestyle design. They use the incredible power of the internet to convey their approach to online marketing and thoughts about life.

You know The Kind of Person

One of the things that I personally find annoying in the world of online marketing is the large number of people who seem to focus on shouting continuously about their own products, services or get-rich-quick schemes without ever offering any real value to their victims (readers).

There’s nothing wrong with promoting your own products or with a measured amount of self promotion, but people who try to reach the masses and do nothing but harp on about their latest ‘good thing’, tend to send me running in the opposite direction.

On The Other Hand

In contrast to these self promotion enthusiasts, people who provide good value by offering helpful information, or people who show an interest in trying to help solve other peoples problems tend to draw me towards them like a magnet.

When I find someone who provides great content about a subject that interests me, or information that helps me to overcome a hurdle, I feel inclined to try and find what they have to offer and often catch my credit card starting to sneek out of my pocket.

Getting Rid of The Dead Wood

I was inspired to weed out some of the people who over practise the art of self promotion by David Risley who has a very cool blog. I’ve had great pleasure in deleting contacts on the various networks. You know the kind of people, those who just about stop short of spamming.

I’ve also started a little experiment where I send a message to these self promoting enthusiasts expressing an interest in their product, service or opportunity. Then record how long it takes them to get back to me. Many of them are so busy promoting that I don’t think they notice my buying signals and fail to respond. Most of the others just send another message full of sales copy, HOW INVITING!

If you have never considered the various web search strategies that can be used to quickly find what you’re looking for, you may be able to save yourself a lot of time and effort. The short video below provided by commoncraft.com, gives a useful explanation of how you can get more from your web searches.

Web Search Strategies in Plain English

No web search strategies are perfect, but this one should provide you with a good starting point. Basically the more specific you can be with the search terms that you use, the more quickly you will find solutions to your queries.

In theory, once you’ve got the results of your search in front of you, the first page of should give you the most relevant information. A large number of the sites that you visit will also have their own search bar which can be used in the same way to find the information you need.

The next video provided by Google offers more useful information about search queries and should help to reasure anyone who worries about their privacy when they surf online.

Google Search Privacy: Plain and Simple

There are a number of other factors to consider, but most good web search strategies should incorporate the use of specific search term queries. Try it out and see if you manage to start finding the information that you’re looking for more quickly.

Regardless of your technical background, starting a web based business can be achieved much more easily than you might think. You can use the major search engines like Google and Yahoo to find reliable services, they provide some great research tools that can make life a lot easier.

Every aspiring internet marketer should be aware of the basic truths about starting a web based business. Each one will be subject to these facts, including those high-profile individuals who have already succeeded in earning millions of dollars.

Starting A Web Business Doesn’t Have To Be Expensive

The recent credit crunch means that more people than ever are searching for a way to increase their income. Starting a web based business doesn’t have to be expensive which is great news if you’re working with a small budget.

One cost effective way of starting a small business online is to find an established company that provides most of the tools and resources you’ll need under one roof. As well as being cost effective this can also help to save time.

If you’re looking for a good starting point, have a look at this free guide which outlines the ten basics to starting a web based business. You could also have a look at my earlier post about the benefits of finding a good internet training course, planning and preparation can make a big difference to the results that you achieve.

Effective Promotion and Advertising Strategies

In order to create a successful client-base who will ’sing the praises’ of your product or service you will need to grasp the essentials of promoting and advertising within the internet marketing industry. Effective promotion and advertising strategies are primary ‘tools of the trade’

You need to make your website dynamic and tempting so that people will want to re-visit. There’s plenty of choice when it comes to finding the right platform to use. Most good platforms provide detailed instructional video tutorials, so you don’t need to have advanced computer skills to build your site.

You will need to create interest, intrigue and a willingness to try what you have to offer. In short, you need to attract well targeted traffic, people who feel motivated and keen to purchase from your company when they visit your blog or your website.

Personal Development

Starting a web based business can be the beginning of an exciting journey that can be made much more enjoyable and rewarding by devoting some proportion of your time to personal development. You might find some of these free personal development resources helpful.

The world famous book ‘Think and Grow Rich’ has sold more than 30 million copies worldwide and been responsible for helping to create more millionaires than any other philosophy of achievement. If you haven’t already read it, it’s now been produced in high quality MP3 audio.

If you’re excited by the thought of starting a web based business and have the drive and enthusiasm to succeed, the chances are that you will be rewarded for your effort which isn’t always the case when you work for an employer.

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There’s always plenty of debate about exactly what web 2.0 really means and if you’ve spent time exploring web based opportunities it’s a term that you’ve
probably heard.

So What Are Web 2.0 Websites?

They are basically websites that use a collection of practices and principles that together make up the effective new approach to using the internet. It’s a
refreshing and dynamic approach that is much more interactive than past methods.

Giving an accurate definition of exactly what web 2.0 is, and how web 2.0 websites operate can be difficult. Tim O’Reilly, who is closely linked to the term web 2.0 because of the O’Reilly Media Web 2.0 conference in 2004, gives his answer to the question ‘what is web 2.0′ in the video below.

Tim O’Reilly on What is Web 2.0?

Whether you are a budding entrepreneur or small business owner, you can enjoy huge benefits by adopting the new technology trends that web 2.0 websites use.

Web 2.0 initiatives are being employed within the public sector to help facilitate direct interaction between high government authorities. Universities are using web 2.0 websites to connect with prospective students and it’s now used with increasingly good effect by some presidential candidates in election campaigns.

These kind of initiatives are something that business owners should definitely try to incorporate into their business model. The video below which shows the concept of Oikos Community Console, highlights one of the main differences between web 1.0 and web 2.0 websites.

Web 1.0 vs Web 2.0

You can find out more valuable information about web 2.0 websites at http://tim.oreilly.com/including Tim O’Reilly answering the question what is web 2.0

Finding a good internet training course is the best way to prepare yourself for exploring a wide range of web business ideas that could provide you with a source of income.

I think that the first priority for any aspiring entrepreneur planning to start a web based business, should be to find an internet training course suitable for them, to help ensure that they have the necessary skills and knowledge to succeed.

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